I can sort of understand the need for competitors, umpires, and other officials to travel between venues without the need to venture onto public transport, which would qualify as an event in itself. Our underworld of tube trains isn't entirely known of its robust timetabling and the buses seem to have been co-opted by the mental health system to transport troubled teens between secure units. And we did for some reason decide to host the Olympics in Stratford, which certainly qualifies a deep place where the sun is silent.
But yeah, we'll be slopping corporate entertainees and assorted hangers-on back and forth from their upmarket hotels. I believe the streets are about to filled with hire bikes - I reckon if these 'officials' get a shift on they can get from Mayfair to Stratford in under thirty minutes and it'll be free. They can get a gold foil coated chocolate medal to celebrate their achievement.