I really don't know what the answer is to this shift in attitude.
Me neither! There seem to be 2 main avenues:
- cultural shift, peer-pressure etc. This can only come from increased bums-on-seats, through direct effect and 2ry i.e. if your daughter/wife/friend is reporting near-misses, you MIGHT start taking more care around other riders
- legal changes (see my other post!)
The former will come about, but I see it as glacially slow, and the slower it is, the slower the effect!
I have no idea how to get the latter to happen without more cyclists in influential positions, or the government thinking there are votes in it.