I think it’s a cultural thing. At uni, I shared a flat with a student whose father worked in Japan, he used to bring back T shirts with nonsensicle English phrases on them, explaining that the Japanese loved to see English words, even they had no idea what they meant. And I think it’s the same with brand names; as long as it’s an English word that looks sort of nice, it will work as a brand. My favourite was the Toyota Carina, and as every medic knows, the carina is the place in your lungs where the windpipe divides into two.