I suppose it's OK if you're just getting into cycling and you only read it for a year or two, but it gets very same-y after that.
Lots of magazines appear to cycle (sorry) through content like that--especially equipment-focused magazines for photography, cycling, etc. My guess is that they make more money off of beginners looking to buy their way into something than they do from experienced, knowledgeable people looking for a good read.
That's one of the reasons I was glad to get out of magazine work several years ago.* Not that I would quibble if handed an offer to work at someplace like the Atlantic Monthly (not gonna happen).
* Another was that I worked in travel/outdoor publications (a kind name, in some cases), and could foresee a long career in articles titled "30 Virgin Wildernesses" or "25 U nknown Trails." Well, not anymore, now that 100,000 more people know about them!