" We are currently seeking medical officers to work in one of Western Australia's many
boutique country towns...." reads the ad in the BMJ.
I first came across 'boutique' hotels in New Zealand and had the same laugh out loud moment.
I don't know Western Australia, but the expression about making a silk purse out of a sow's ear came to mind.
(I'll just go back and check they've included the obligatory 'exciting' - all medical jobs have to include this)
ah yes there it is "visit
www.health.wa.gov.au/doctors4ruralWA for more information about this exciting opportunity."