A new "British" Bike Brand

[zigzag]

looks like a nice bike, with the colour scheme inspired by boardman. what is it's unique selling point? wondering how it compares with ribble's, planetx's bikes?

[menthel]

Its not a ribble or planetx equivalent. Phil has designed it from the ground up using his own design and carbon layups. Having ridden it today its a very nice bike indeed, comfy but giving good road feedback, stiff allowing for good power transfer and decent acceleration. I have to say that as the rest of my bikes are probably more relaxed that may be one reason to be feeling the differences. This bike is probably a little big for me as it is but I will be trying the next size down next week. The joys of being in between sizes!

[velosam]

Good on him for having ago.  Although with my impression that the margin on full bikes is low, how come there are so many entrants into the market?

Or does web selling, give a margin that ensures a half decent wage?

[LittleWheelsandBig]

Selling direct means you can combine the wholesale and retail margins, which looks a lot better than either margin alone.