Sounds like a nice project!
I've been lurking on van conversion internet for a year or two now.
From that perspective, but with limited practical experience at this point, I'd echo
Anything that behaves like a spotlight needs to not point through someone’s head on its way to the work to be illuminated.
and suggest led strings over puck lights for task lighting. I'm not sure where the ones you linked sit on this spectrum.
Could you use RGB LED strings for both white, task, lighting and redder, dimmer, ambient/night lighting? I think the latter is going to be very subjective depending on person and context, so all else being equal would an adjustable approach be good? You'd have to bolt any remote control to the wall!
Questions:
Do dimmed LED strips allow for low power drain when the battery is getting low?
Does the install include battery monitor so folks can know when to ration their usage if needed?
Does the install benefit from an MPPT module to optimise battery charging?
If you've not found it already, 12voltplanet has a voltage drop calculator in case that's useful when thinking about cable length and thickness:
https://www.12voltplanet.co.uk/voltage-drop-calculator.html