What I got for my £17 (as a CTC member) was a signed route, energy drink / bars at the feed stations, and a blue thing to cable tie to my forks that timed my start and finish. Plus a goody bag at the end with a little CTC book, and a miniature pie. I've no idea how they know where I actually went, but as these are not validated rides I don't suppose it matters.
The route was pretty good with a few stiff climbs, might have scraped 1.5 AAA points but TBH I doubt it. For those that know Dorset the last 10 miles went up Stoke Wake, down Bulbarrow to Belchalwell and then up Turnworth. My LBS owner rode it on fixed, including those climbs. Chapeau.
It was a pleasant enough day, and was not too crowded (which is my main objection to sportives). Much carbon on display, a lot of it very dirty by the end.
Good to see Ladyvet.