But at least now we have a clear vision for the kind of cycling Southend wants to encourage...
"Mr Terry added: “The ring route around the town centre is an interesting prospect and, for example, it could mean that someone flies in from Holland, gets off at Victoria, rents a bike and goes riding around the town centre."
Better stand by for an invasion of stag nights from Den Haag careering drunkenly around the seafront on hire bikes, looking for the red light district.