Having refitted a tyre I'm finding that a portion of the tyre is not seated correctly and 'retained' in the rim (Sputnik 36h) relative to the rest of the tyre. Happened on a ride recently, with old tyres, following a p*ncture fix, and meant that I could feel the bump of the uneven rotating wheel-tyre diameter. Took ages to try and get it sorted out, including wetting the rim prior to reinflating hard. I needed new tyres anyway, and I've bought Paselas 700x28c again, plus schwalbe rim tape (20mm) / 18-25c inner ts, and still struggled to get the tyres to seat properly. I managed it inside with washing up liquid on tyre/rim plus track pump 90psi, but it's a pain out on the side of the road.
How common is this, what are the root causes, and any tips out there?