Compass cycles / Bicycle quarterly have a 'bit of a thing' about tyres generally - larger volumes, lower pressures, supple casings, reduced rolling resistance, so it's all part of a bigger discussion. The pic was (re) posted on 1st April as part of a solid tyre April fool, but it was re-using an earlier pic which was from a serious article by a framebuilder. I've not read the article but it's titled
'Shaving tires for better performance'.
& it's a great pic!
a copy of which will go on the boards when the sekrit bunker
TM gets fettled this weekend.