A perma tanned crew of riders in a team owned by an outspoken 'fashion designer' cum self-made millionaire Michael Ball. His firm is Rock and Republic and they make £200 jeans amongst other things. Support vehicles are Cadillac Escalades and the whole thing is v. American. Perma tanned laydeez accompany the team and whilst the team and especially Ball (think Alan Sugar/Simon Cowell) have their detractors the team does add colour and a certain 'chutzpah' to the cycling arena