Recent new (5 month old) plain coloured John Lewis "Egyptian cotton" bath towels are still shedding lots of their micro fluff into all the bathroom nooks and crannies
Don't have a tumble drier - don't need one - would struggle with conscience - there's a lot of wind in Snowdonia + radiators in Snowdon Towers
JL do recommend:
1. Wash towels at between 30-60°C - see care label
2. Wash with similar colours or use a colour catcher
3. For coloured towels, use detergent without added bleach or optical brightening agents as these can affect colour intensity; the opposite is true for white towels, to keep them bright white
4. Use fabric conditioners sparingly and not in every wash as they decrease absorbency
5.
Shake towels before and after washing; this opens up the fibres slightly to allow the detergent to sink in, and helps to promote drying .6. Avoid using fabric conditioner the first few times you wash new towels
7. Tumble dry your towels to keep them soft and fluffy
The personally particular in me,
always uses the rougher side of the towels where the label resides