Interesting, quite a neat fold for a full size wheel bike. It looks like the headset folding is linked into the central hinge bit, so they both fold together, that could make for some complex bits of mechanics inside the "frame", which could be worrying.
It would be nice to see better images, or even a review, but I guess we'll have to wait and see.
Looking at the
website, it looks like it has a Schumpf bottom-bracket gear of some sort (two speed), which is suitably minimal for a town bike, which seems to be its target market.
It's hard to be certain, but it looks like the handlebars clip into the frame when it folds, which seems like a bad idea, since it would stop you adjusting the height of the handlebars.
I wonder how much they'll want for it?