Triathlon prize money is generally the same for men & women, and in the long distance events that Emma does it's pretty much the same event too - either an all-in start, or enough of a stagger on the start that the faster women swimmers can't distort their own race by drafting on the feet of the faster blokes.
I think her results last year and this were 5th in Ironman Switzerland, 3rd in the Phillipines, and 1st in the Swissman xtreme triathlon (Gotthard, Furka and Grimsel passes on the bike leg, and the last 8km of the marathon averaging 12.5%), against the pro triathletes.
There's no gender divide in triathlon because it's a new sport, starting at a time when it was considered normal for women to compete in sport, and women competed right from the start (almost).
The problem in cycling is that there's a chicken and egg situation - there's minimal sponsorship because there's no brand exposure on races that aren't televised and have minimal press coverage (not because Quickstep think they will sell more flooring sponsoring men rather than women), and the races can't be grown without income to pay for TV bikes etc.
What to do about it is the question.
I'd take the view that the UCI should use the ranking systems - points available on a race derived from the riders taking part, and lump men's & women's teams and events in together, so the Ronde would give more ranking points than Roubaix for example, 'cos it runs a women's event, and if a team runs both men's and women's teams (as Rabobank did), lump the points together when deciding Pro Tour qualification or whatever.