This needs a little explanation. It's a poster in Tel Aviv airport. The writing, in hebrew says "I'm also a Duty Freak", with "Duty Freak" transliterated into the hebrew. Only. In hebrew, there are frequently no vowels, as here. Also, an "F" sound turns into a "P" sound with the addition of one of those dots that aren't there. So, in an alternative universe this poster has the (hipster?) proclaiming "I, too, am a Duty Prick"