Tom Crispin is a generally good chap. His school won a prize a few years back for the massive improvement in cycling to school (from 2% to over 50% in a relatively deprived area) so he took two kids to City Hall to collect it. They cycled there and back.
He is generally found hanging around on uk.rec.cycling.
He was one of the contributors to this
leaflet (yes I am biased, it is my daughter on the front). The leaflet has an interesting history of it's own. Tom first posted a typical 'information sheet for parents' for comments from other cycle instructors. Several contributed (including our own keepontriking). Some suggestions for photos were made (including the front cover). Tom claimed not to have expertise with getting the appropriate pics so armed with a point and shoot camera, a daughter, Pete Clinch's wife Roos, and some enthusiasm we took the cover photo.
Another urc contributor then did the graphic design. After a couple of iterations it was finished. TfL overprinted their logo on it (the design was intended to let this happen) and distributed thousands of copies around London.
Kind of ironic that the cover picture for the leaflet distributed in London is taken in Dundee, of a girl who doesn't cycle to school (she walks - it is 300m), with a dutch model posing as the parental accompaniment.
If you want to reproduce the leaflet, the creative commons license allows that.
..d