Forgetting, for one moment, the cyclist's apparel (for that was clearly a 03:00am decision by the graphic design department)...
And apologies for the slightly shaky Nokia-not-Nikon quality of the photo....
But am I alone in seeing some (a lot of) irony in this train-mounted ad?
Aren't bikes banned from the Olympic Stadium for the duration? Or have I got that wrong?
Andrij?
Yebbut (leaving aside the image.... hard though that is) isn't the message a simple one "Getting about during the Olympics in London will be easier on a bike"? From what I can make out it makes no mention of getting to the Games themselves.
So the ad isn't silly, but if one of "us" fails to see it that way, and we know that bike is the quickest way at ANY time, it is still a massive fail. Fits with the image, tbh