I used to belong to a distinctly low-key club, the Central Lancs RC. All our club records were within reach. Then Joe Pinon-Shaw joined, and put them all on the shelf. That took some of the fun out of it, and the club folded a couple of years later.
I foresee a similar process with Strava, all the KOMs etc. will fall to Elite riders, and Strava will fragment into clubs.