Forget about saving money, and if you attach any value to your time you'll lose money. But learning to build your own wheels is immensely satisfying in the long run, and learning how wheels are built and how they work is fun too. Jobst Brandt's book is excellent, and so is "The Art of Wheelbuilding", by Gerd Schraner. The two books offer two very different perspectives on wheel building, Brandt having held a degree in engineering and Schraner having been a race mechanic.
I use a cheap truing stand and dishing tool that I bought in the early 1980s, and Park spoke tools. After I bought a cheap Park tensiometer my wheels improved dramatically, staying true much longer. Someone who built enough wheels could probably learn to judge spoke tension by feel and sound, but I've never been very good at that. I've had the opportunity to use a shop quality Park truing stand and they are much nicer to use than my cheap stand, but I don't see an expensive truing stand as a necessity for a home wheel builder.