'Money' was figurative speaking- The problem I have ismy perception of UMCA trying to get a stranglehold on the year record. Who ratifies the 7 day, month, round the world records? Why aren't they subjected to the same scrutiny UMCA are suggesting is needed for a year record?
Guinness does, and they are scrutinised to (I assume) roughly the same degree.
AIUI you can get details of what evidence is required for a record ride from Guinness for free. Go off and do the ride. Then submit all of the paperwork, logs, witness details, videos, photos, etc and Guinness will eventually decide if it was valid or not. The more evidence you provide the better chance you have of it being accepted in full.
Bruce claims the Guinness week and month records but it looks like he was just pointing at uploads to Strava as his evidence. That may be why Guinness don't acknowledge his claim on the record.
If you want the record to be acknowledged faster you can pay Guinness and they'll oversee it more actively, but you still need all of the same evidence. They just keep reasonably up to date with the scrutinising. That's exactly what the UMCA do (which you have to pay for). The UMCA agreed to oversee the year effort because some of the Guinness rules weren't acceptable to people wanting to do the new challenge (no drafting, starting from where previously stopped, etc). Steve, Hoppo and a bunch of others were responsible for drafting the HAM'R rules with the UMCA.
Guinness are happy with the standard of scrutinising that the UMCA do, so they accept any records done under their oversight. Hence why Kurt is the new Guinness World Record holder. As Ian says, if they didn't then people would think Guinness are losing their edge.
They [Guinness] would probably look to accept a record overseen by any other entity that meets their standards of scrutiny. The UMCA have no more of a monopoly on the record than Guinness. Guinness just wants to keep its place as the most recognised brand.
They probably also realise that their rules (no drafting, etc) will preclude any men attempting the record with them, so it's an easy way for them to abandon that. I know Kajsa is going with Guinness, maybe she's happy with their rules and don't think they will limit her such that she can't set a new record.