I think that the hubs are a good idea for those that can't be arsed to visit the countryside cos they are scared of getting lost etc.
Whatever floats your boat ,I suppose.
We walked round the fanzone on Harrogate Stray last night and there was a lot to see. I might have been tempted to stay there all day myself and just get wellied if I hadn't set my heart on being out on a hillside just a few miles away from my childhood home in an area that has real resonance for me.
To many it's just a day out, they are not into cycle racing as such and want peripheral entertainment and retail therapy to complete the picture.
So long as everyone has a good time.