It's from the director of a company that makes bespoke, carbon fibre bicycles where the menu items on the website menu are
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Atelier
Sportif
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so it's not surprising that it's got a very particular cycling world view, much like that Rapha one that did the rounds a while back.
I read it as a bike shop looking to start a women's cycling club and then tagging a bit of market research about bike purchasing habits on the end.
From the Twitter thread it looks like she may have got more and different to what she was expecting, so it'll be interesting to see what eventually emerges!