I acquired a taste for sterilised milk some 60 years ago and it's still my favourite type of milk to drink cold.
My local milkman still delivers it to my door, but as it lasts a long time if unopened, he delivers my weekly supply in one drop.
I used to take a pint of sterilised milk to work every day and my fellow workmates used to refer to it as 'council milk' . Presumably, as the poor council house dwellers were considered unable to afford a fridge.
And yes, I do live in the Midlands.