What exactly is 'flash' memory and why is it called 'flash'? This is the kind of question which, when answered, is liable to leave me my informed but unenlightened, but I'm asking it anyway.
In even more laymans terms, it doesn't remember what you put in there (as Ian says, "volatile"). We're currently trying to document for a customer that all the non-volatile memory (other than the obvious stuff, like hard drives) in one of our systems isn't capable of revealing their secrets should someone else get hold of it.
Long long ago in a data centre far far away* The Mgt decided some, or more, of our VAXen needed
MOAR RAM. The easiest way to do this was to take out the old memory boards, install new ones with the more capacious chips and flog the old ones
on eBay back to DEC. “Wait… WHAT!” exclaimed a Very Senior IT Manager. “Suppose the new owners plug it in and start reading OUR data? No, they'll have to be smashed up with hammers, then burned. And the ashes fired into the sun!**” The professionals eventually managed to pummel the concept of volatile memory into his skull, but apparently it took a very long time.
* SE1
** This bit may contain traces of Lie