Author Topic: Getting kids to cycle to school? (Read 7003 times)

blackpuddinonnabike · « **on:** 11 May, 2008, 06:20:45 pm »

Cycling Scotland advert designed to get kids to cycle to school I'm just really not sure this will work. Let me put it this way, will it lead to the cool kids thinking cycling looks like the way forward, or to those same cool kids teasing (and bullying?) the kids who do cycle for looking like a toothy gormless nerdy geek?

Loaded question?

You betcha.

Jaded · « **Reply #1 on:** 11 May, 2008, 06:22:28 pm »

That is a spoof, isn't it?

What a twatty advert.

clarion · « **Reply #2 on:** 11 May, 2008, 06:41:25 pm »

It takes wrong and turns it up to 11.

How much more wrong can it be? None more wrong.

delthebike · « **Reply #3 on:** 11 May, 2008, 06:46:54 pm »

Angrykid has had a haircut!

Regulator · « **Reply #4 on:** 12 May, 2008, 11:03:03 am »

You think that ad's bad. You should see the banner on the Cycling Scotland web-site

It's interesting to note that the CTC doesn't seem to be involved - but the Braveheart Cycling Fund is.

Give the buggers devolution and they screw up the image of cycling north o' the border.

blackpuddinonnabike · « **Reply #5 on:** 12 May, 2008, 11:18:59 am »

Quote from: Regulator on 12 May, 2008, 11:03:03 am

You think that ad's bad. You should see the banner on the Cycling Scotland web-site It's interesting to note that the CTC doesn't seem to be involved - but the Braveheart Cycling Fund is.

Give the buggers devolution and they screw up the image of cycling north o' the border.

Ah, they put that banner onto billboards....

David Martin · « **Reply #6 on:** 12 May, 2008, 11:45:25 am »

What they need if they really want to get kids cycling to school is to have some of the 'cool' kids from River City or some such soap doing it. Adverts like those won't help much - they make the kids look like twats.

..d

Eccentrica Gallumbits · « **Reply #7 on:** 12 May, 2008, 01:28:40 pm »

I took a photo of that ad the other week and then forgot all about it. It's awful.

kyuss · « **Reply #8 on:** 12 May, 2008, 01:43:26 pm »

I'm going to send them an email. After getting my two nephews interested in cycling to school with this they go and spoil it all. I'd ask for my money back from whatever ad agency came up with that.

David Martin · « **Reply #9 on:** 12 May, 2008, 02:04:15 pm »

My nephew is looking into cycling to school. He is six. His mum will be pushing his brother in a pushchair for the mile or so. A bike will make the journey much easier.

His bike is a hand me down from my tribe - a Raleigh Max which seems to be pretty indestructible.

..d

blackpuddinonnabike · « **Reply #10 on:** 12 May, 2008, 02:20:09 pm »

Quote from: kyuss on 12 May, 2008, 01:43:26 pm

I'm going to send them an email. After getting my two nephews interested in cycling to school with this they go and spoil it all. I'd ask for my money back from whatever ad agency came up with that.

I'm planning on doing the same for a future cc to try and work out what on earth they were thinking.

Charlotte · « **Reply #11 on:** 12 May, 2008, 02:27:20 pm »

When will these idiots learn that cycling needs all the help it can get to be a cool thing for kids to do?

Portraying young cyclists as even the slightest bit dorky is going to wreck a lot of the good work being done by more thoughtful campaigns.

We have all the role models we'll ever need for cycling already winning medals and looking way cool. We just need to use them...

rogerzilla · « **Reply #12 on:** 12 May, 2008, 02:43:48 pm »

All that poster kid needs is a fluo yellow jacket and all the little nippers will be begging for a lift in the family 4x4.

it's probably the worst example of cycling in advertsiing since the grey Norm bloke in the Twix adverts, who managed to portray all cyclists as boring, nerdy, sociopathic losers. In real life, only audaxers are like that

<a href="http://www.youtube.com/v/rwkBKzH-4JQ&rel=1" target="_blank">http://www.youtube.com/v/rwkBKzH-4JQ&rel=1</a>

Disclaimer: I haven't checked this link because YouTube is blocked on this connection, so it might well be Scandinavian goat grumble. In which case, enjoy your bonus.

blackpuddinonnabike · « **Reply #13 on:** 12 May, 2008, 02:56:14 pm »

I can almost guarantee that Cycling Scotland will reply that they have had some very good feedback about the campaign...

EDIT:

p.s. Yes Charlotte, that's EXACTLY the type of thing needed (reminded that he was going to try and contact Shanaze Reade).

blackpuddinonnabike · « **Reply #14 on:** 12 May, 2008, 02:57:53 pm »

And can I give you a wee moment here Madame VC?

Charlotte · « **Reply #15 on:** 12 May, 2008, 02:58:33 pm »

*little moment*

border-rider · « **Reply #16 on:** 12 May, 2008, 03:03:58 pm »

She's going to get that hem caught in the chain though. Tsk. I don't know what's wrong with a pair of plus 2s and a Greenspot jacket. Or some of those nice Rohan trousers with the legs that zip off. Anna flat cap. Far more practical.</old-time CTCer>

Frenchie · « **Reply #17 on:** 12 May, 2008, 05:07:01 pm »

How to re-inforce the nerdy stereotype...

Palinurus · « **Reply #18 on:** 12 May, 2008, 06:15:21 pm »

Conspiracy theory no. 1 (Where's the hash key on a mac?)

Those ads were covertly funded by the automotive industry.

kyuss · « **Reply #19 on:** 12 May, 2008, 06:45:15 pm »

Quote from: Palinurus on 12 May, 2008, 06:15:21 pm

Conspiracy theory no. 1 (Where's the hash key on a mac?)

Those ads were covertly funded by the automotive industry.

alt+3

Palinurus · « **Reply #20 on:** 12 May, 2008, 08:42:56 pm »

###############

Yay!

blackpuddinonnabike · « **Reply #21 on:** 12 May, 2008, 09:22:55 pm »

Quote from: kyuss on 12 May, 2008, 06:45:15 pm

Quote from: Palinurus on 12 May, 2008, 06:15:21 pm
Conspiracy theory no. 1 (Where's the hash key on a mac?)

Those ads were covertly funded by the automotive industry.

alt+3

Why? Eh? That makes no sense at all!

############

Hurrah!

rogerzilla · « **Reply #22 on:** 12 May, 2008, 09:28:02 pm »

Isn't # a terribly American thing? I've used it for years though; it's easier than "no."

Eccentrica Gallumbits · « **Reply #23 on:** 13 May, 2008, 07:38:16 pm »

Quote from: blackpuddinonnabike on 12 May, 2008, 02:57:53 pm

I love that dress. I want it. It's just my colour. Bah.

agagisgroovy · « **Reply #24 on:** 13 May, 2008, 07:44:58 pm »

Come on! $:-\$

My idea would be a sort of split picture, where you have a kid on a little bike, then a teenager on a fixie and then finally a racer wearing the British team shirt. Or where the kid on the bike is in picture one brushing his teeth, then dodging traffic, and finally getting top grades on a piece of work.

Author Topic: Getting kids to cycle to school? (Read 7003 times)

blackpuddinonnabike

blackpuddinonnabike

blackpuddinonnabike

blackpuddinonnabike

blackpuddinonnabike

border-rider

blackpuddinonnabike