We have applied some of the red reflective stuff that somebody here on the forum was selling a while back. Bumper if I recall correctly?
Well, it is not very effective imo, certainly far less reflective at the patches on Ortlieb panniers, nor as good as the B&M reflectors built into their lights, nor as good as the reflectors built into Philips rear lights.
Every little helps but sometimes something just doesn't quite cut it.