Would certainly be more convincing than Lenny Henry falling on a Premier Inn bed! Get on the blower to their ad agency or head office. (Isn't Premier part of the Whitbread conglomerate?)
Quick question: just how many supporters does Steve have who he could call on for accommodation around the country? Travel Lodges and Premier Inns are many, but you cant regulate noise from corridors and other rooms in the way that a supporter might be able to in their own house. Plus overnight servicing etc will have to be done by Steve (I am sure he is more than capable), when he could be eating or sleeping. Nevertheless, I hope the old saying of 'change is as good as a rest' resonates and the difference relieves not only the headwind but the tedium of covering similar routes on a daily basis.
Also it is noticeable that Kurt with his support seems to achieve a good deal of consistency, whereas the Mersey Roads and PBP have created 'hiccups' in Steve's daily results probably through tiredness of 24 hour riding?
