We should be sympathising with the company.
Nah, they've got what's coming to them.
DHL undercut their previous logistics supplier but the bosses at KFC were so greedily focused on increasing their profit margin that they didn't check whether DHL were actually able to fulfil the contract.
And in any case, they should question how it is that DHL can afford to undercut their competitors to that extent - if as I suspect it's because they're paying lower wages and operating poorer working conditions for their employees, it would be immoral to give them the contract anyway.
The free market at its finest.