Just been on a little shopping trip to Tesco. Found their own brand malt loaf and since it's only 20p, 200g loaf, I thought I'd have a flutter on it.
It's not bad! Less flavour than Soreen but similar taste, although a bit gritty, nice and moist, and not as sticky as Soreen. Also it is a smaller size for the weight. Says suitable for veggies.
A (potentially) nice alternative to flapjack in the saddlebag.