And I'd like to say, for what it's worth, that the strategic plan seems quite well thought out, and the stats were illuminating. Many thanks to all for another excellent Arrivee.
I think any strategy that thinks that spending £5k on a new website and £4k on going to a trade fair is a good split of the publicity budget is a poor strategy.
And anyway, why have we got two strategic documents? It's not even as if they agree with each other. One seeks to focus on a smaller number of events, the other wants more events. One has an events strategy, then suggests we 'consider implementation of the Events Secretary Strategy for events.'
I went to the board meeting in November that discussed these two strategies, and the board voted to merge them. That agreement is missing from the minutes, which decline to even cover a discussion that took up a good quarter of the meeting. Yet we still have two, often contradictory strategies still knocking around.
I hate to say it, but this is shambolic.