What the sport needs is an ex jailbird who assaults women,drives whilst banned,drives stolen vehicles,does cannabis,is paid at least a couple of million £ a year after costing perhaps £10 million to sign on,does nightclubs,assaults Asians,fights with his team mates,kills other road users,represents his country,gets pissed on an aeroplane while sitting in a dentists chair & is generally regarded as a role model by young folk.
The sport would be headlining the sports pages everyday:it would be broadcast as prime time television mid-week & at weekends & there would be a fantasy ProTour League.
Me cycnical?Whatever gives you that impression