Optimal, best, for what? Rolling resistance, comfort, wear?
This is a bit like crank length. Some riders want a formula and hard numbers. So to provide an answer, someone makes up a "rule".
For cranks:
inside leg length divided by inside leg length, add 169. If you're 1.5m or shorter, take off 5. If taller than 2m, add 5.
For tyres:
pick some arbitary but technical sounding figure, eg some percentage of the max pressure marked on the tyre, or the amount the tyre bulge out when loaded multiplied by some secret constant.
Then, increase pressure if it feels too soft, or if you're heavy, or if you want lower rolling resistance.
Or reduce pressure if it feels too hard, or you want more comfort, or if it's a heavy touring tyre, or you want more grip etc.