They put couscous in Um Bongo?
I blame Heston.
Whoo, 'serving suggestion'.
The entire 'serving suggestion' thing seems to be falling out of favour, which is disappointing. I don't even know what to do with food without some easy to follow instructions. I like the surety of a nice visual explanation. For instance, if I'm going to eat a tin of sweetcorn, I should probably put it in a bowl and get a big green bloke to guard it. That's what the label tells and let me tell you, no one has nicked my salad-crisp sweetcorn yet.
Before serving suggestions came along, who knew that soup needed to be served in bowls. The history of soup is messily decorated with plating mishaps. Possibly it's the lack of serving suggestions that had led us down the path towards a plateless society where food must be consumed out of old lamps, shoes, duffel bags, and driftwood. If only burgers came with a serving suggestion depicting them nestling between two halves of a bun sat firmly and proudly on a plate.
A quick perusal of my larder cupboard indicates that cereal should be served in bowls (and not apparently scooped directly out of the packet and into your mouth, but hey, the bowl is only a suggestion, ask yourself What Would Heston Do?) Couscous is very mysterious, full of Arabian intrigue, just a little glimpse through a window in the packet. No hint that I shouldn't just spill it all over the floor. Fortunately, my jar of pasta sauce clearly shows it's to be served on pasta. Just a suggestion now, if you want to use it as a cheesecake topping, well What Would Heston Do? I think we all know.