It's not the hub, as I've already swapped a bolt-on BHC Airlite for this one, thinking the 3-piece Airlite might have had movement between the barrel and flanges.
Edit: I popped the front wheel in another bike and it wasn't noticeably flexy, which points at the fork. Going to swap that out for a cheap s/h one (found one of the right steerer length) and see if that cures it. If it does, there's either something wrong with the Holdsworth fork, like a crack, or it is just badly designed. Brakes had much less mechanical advantage and a greater clearance in t'olden days, but I'm talking about half an inch of flex here.