It was definitely the look that Fergus was going for - I think if you look at his website
https://www.ferguscoyle.com/ there are some great images of cycling on there. I've asked him if he'd like to hang out at the Chepstow control on LWL this year.
For the record, my 12k annual distance refers to the distance I was doing in my pomp when I was daily doing a 60km round trip commute and still had all the original parts to my aortic valve and attachments...
However, isn't it great that a cycling mag even mentions audax ...