I like them. Obviously aimed at the London hipster fixed gear scene, and some of those bikes are horrible, but they do have some nice stuff that isn't so easy to order online from elsewhere, like the Paul Components stuff.
Fair enough, there's not tons of it in stock, but at least they say so on the site so you don't end up ordering something and waiting for weeks for it to arrive. Hubjub isn't much better stocked (not that I'm putting hubjub down, they're very good too).