In amongst all the whizzy bling, may I offer this?
I've put it together for my daughter (aged 26), who needs a new station commuter because she's just moved house to the top of a hill.
From the LBS: 15" frameset, headset, adjustable stem, bars, grips, combined levers, rear Deore hub, propstand.
From the pile of bits in the garage: Marathon+ tyres, Open Sport rims, SON dynohub, Nitto racks F&R, Dura Ace rear mech, Ultegra cranks, BB and 9-speed cassette. V brakes, chain, pedals, saddle, seatpost, Solidlight front, Cateye rear, mudguards, basket!
I removed the big ring from the Ultegra triple so that I could fit the chainguard. I bought new levers because my spares were just so tatty that they spoiled the "new" look of the bike. The saddle on her old bike is a white ex-Dahon thing with flowers. I have to go and swap them over tomorrow.... I think she'd really like handlebar streamers too
That was a lovely, satisfying project!