“We asked the lusers what they wanted and started to make it. Then the lusers decided it needed to open and close Tower Bridge, carry their golf bats and be capable of sending egg and cress sandwiches* electronically. So it ended up being a bit of a rush job. Embarrassingly, we documented the whole process instead of The Product, which is why the lusers are now complaining that they can’t make it work. Our annual bonus is, however, guaranteed.”
* Other bread-and-filling-based snack products are available. E&OE. SPQR. THFC.