"free £1000 bike"

[mrcharly-YHT]

http://qz.com/811356/londoners-will-be-able-to-get-a-1000-bicycle-for-free-with-a-few-small-conditions/

And I have a brick made of pure gold I'd like to sell to you.

That's a £200 bike with a company logo on it.

[zigzag]

stating that it's a £1000 bike makes it more desirable, not many commuters would be that keen to ride a £200 bike..

having said that, my commute/hack bike cost me no more than £200, but the key difference is that i've built it exactly the way i wanted - fairly light, fitting well, running smooth with very low maintenance and ugly looking