I heard an item on radio 4 on the way home yesterday, saying how ALL branding of any sort had to be removed from anything at all, in Olympic areas, including the names of the bogs and soap dispensers in the toilets! Absolutely effing pathetic, if remotely true. Apparently a rail bridge in Cardiff (evidently some olympic footy is taking place there) has a Brain's beer advert on it and they want to cover it up. It belongs to Railtrack, who have VERY strict access rules. I am watching with interest, as it usually takes about a year to get permission to access a Railtrack structure...
I am lukewarm about the actual Olympic games themselves (just a lack of interest, really), but very anti all this bollocks surrounding it, such as the torch relay in dozens of cars, and the stupid branding, and restrictions on bringing drinks in, and stopping bringing bikes on trains to cycling events. Its utterly ruined the Olympics. Its games, its about a contest of skill and strength of one person against another in the name of his/her country, it should not be a load of corporate branding bullshit.