It was announced quite some time ago, and I think they were cheaper then. Damn well should still be. Hmmm....I could have a very very nice Tern, with a decent gear range, and lots of cash, or a slightly less nice Tern, or a Brommie, plus a Moulton, or one of these...
No contest. People will go elsewhere. Beautifully engineered cul-de-sac.