I got sent a box of that stuff when they first launched it in the UK. I liked it. Soft fruity fudge/massive fruit pastille are good descriptions. Very sweet, but more palatable than most energy gels.
And definitely more palatable than Kendal Mint Cake!
Since I used up that initial supply, I've never bought any more. I didn't like it
that much. But I would definitely accept a freebie again if offered.
I liked the biodegradable leaf packaging too
Yes, that's a positive - though it can become unravelled in a jersey pocket...