I suggest a banner would be useful - I can see it turning into something reported locally, then nationally.
"The Sleepy little village that might become internationally famous.
Marsh Gibbon is not particularly noted for anything. A small village of &&&&& inhabitants, the village has found itself unwittingly becoming a source of international attention. Steve Abraham, currently challenging a 70-odd year old record (insert links to previous articles and the One year timetrial site), has been frequently passing through the village on his 200mile-plus cycle rides each day. Fans noted this and early on started speculating at what point (and how many times) Steve would pass through the village each day.
The local parish council (in conjunction with blah blah) has erected a banner welcoming Steve to the village (insert photo). "
etc etc.