I'd like to defend Lincolnshire.
It has a very good brewery (Batemans, in Wainfleet).
It has lots of hills (if you don't believe me, try riding from Brigg to Horncastle along the B whatever it is).
It is largely deserted.
When my brother lived there in the 1970s he presided over a very fine population of natterjack toads in the sand dunes at Saltfleetby St. Clement.
Lincoln itself is a fine town with a splendid cathedral, some very good pubs and a blue plaque commemorating William Byrd.
On the down side, Grantham is in Lincolnshire and we know what's wrong with that.