I was quite taken with the idea of a large-wheeled folder - but this beast is heavy (15kgs) and only a good old SA 3sp (I'm assuming the modern equivalent of an AW) with a Gates belt (presumably Alfine belt drive sprockets) and discs. I am not convinced by hydraulic discs on a folder which could be held or stood in multiple orientations - it sounds to have potential for air migrating in circuits (also an unnecessary complication on a machine claiming to be "low tech"). I notice the lady in the photos wheeling it folded on its own wheels, which I suspect might be the best way of moving it folded - until you have to bag it! Finally I wouldn't want to be a 1m90 rider on a 50cm frame with a slammed stem (it doesn't appear to be telescopic like the vast majority of folders out there).
What this is is a good old-fashioned bicyclette, except that the builders don't even have enough pride in their frenchness to admit that the tyres are really meant to be 650b demi-ballon, the three gears beloved of bicyclettes are not dérailleur and the brakes are not cable operated and really ought to be drums if not rim. I suppose that it will appeal to BCBG parisiens, will probably get folded once in it's lifetime (unless it is stored in an appartement and transported in the lift) and might just get used, until the owner discovers that an electric Brompton is better fitted for the purpose.
First hurdle - getting enough pre-orders to pay for a production run without actually needing to put lots of cash up front.
For those who think that an Airnimal with 26" wheels would be much better - it undoubtedly would - there isn't an Airnimal distributor in France AFAIK, although I think there is in Belgium.