I find it funny that people are getting upset about someone, maybe even some commercial body coming onto a cycling forum to promote a cycling event. Is this not a cycling forum?
It's not a ride I fancy, but so what, someone might like to have a go. Probably a very good ride and a good day out for some.
I think it's even funnier when I consider the amount of this forum that is directly unrelated to cycling. How dare someone promote a cycle event on a cycling forum, now let's go and talk about what we ate for dinner.
Surely if they are causing a problem by swamping the frum then the moderators can step in?
IMO cycling is all good, whether it's a mass produced event that makes a rich man even richer, or a low key Audax permanent.
If you don't like, there's bound to be something around that you do. Can't please all the people all the time...