Mark, I think that's still the case.
The first pair of properly-fitted boots I got was in Banff, Canada, many years ago now.
The fitter was obviously much more knowledgeable than anyone I'd used before, by some margin.
However, my initial impression was that they were too small.
That's because I'd become accustomed to a carpet-slipper fit.
But I went with the fitter's advice, and was glad I did.
If you just go to the local shop here, they are not really that expert.
It's just a case of 'try them on, and see how they feel'.
R.