Barakta's trike (ICE Sprint, Falco HX250 hub motor[1], 48V LiFePO4 battery) seems to achieve something like 7-7.5Wh/km on average for standard 1000m/100km rolling hills. That's with a modest but steady contribution from the rider - she's okay on the flat but needs the extra power for any sort of climb. Her battery is 820Wh, weighs about 12.5kg (in a quick-release racktop box that absolutely wrecks the handling) and should be good for 100km (we've never actually run it flat). Double that and you're there, the only issue is where to put all that battery. Use LiPo and you could save a fair bit of weight.
Yes, all else being equal range should scale pretty much linearly with battery capacity. Motor performance is affected by voltage though (assuming it can run on more than one voltage), so comparing a 36V battery to a 48V battery isn't easy.
If you're going for uber-range, then multiple battery packs make sense - weight distribution is an issue. Having to manually swap between them might even be desirable (don't have to carry all the battery on shorter trips, and if you've got to switch battery half way you won't go too far and get stranded).
I think manufacturer's range claims are relatively conservative, in that they expect e-bikes to be ridden by people who aren't putting out much in the way of useful power. That's assuming EU-legal 250W/25kph pedlec type things. All bets are off with the unrestricted high-power stuff, where assumptions will vary. But if you're going for range you want to stay within the legal limits anyway - they make good engineering sense for maximising energy efficiency.
[1] Not a recommendation as such. It does what it says on the tin, but I think there are now nicer solutions from other manufacturers, particularly if you're not confined to rear hub motors.