We actually saw the opposite with phones. Pre-smartphone mobiles got smaller and smaller as a sign of blingness, until they started sending emails and youtubing and stuff, when we needed bigger screens – so in that case it was small for bling, large for function. Now it's all large and, yes, combines bling and function. If we start watching movies on our watches, they'll end up as big as, well, current phones – probably. But otherwise, I reckon MattC is right and in the swing of fashion they'll get smaller again. And then bigger and then...